A major transfer race is heating up across Europe as Barcelona, Bayern Munich, and Tottenham Hotspur are all reportedly preparing moves for Juventus striker Dusan Vlahovic, according to La Gazzetta dello Sport. Below you will see complete information that has been summarized by The Football Insight.

The Serbian forward could become one of the most sought-after free agents next summer, with all three clubs eager to strengthen their attacking lines. Each of these European powerhouses sees Vlahovic as a valuable long-term addition.
Barcelona are searching for a consistent goal scorer to lead their new generation under Hansi Flick, while Bayern Munich want to add depth and competition to Harry Kane’s position. Tottenham, on the other hand, are still looking for a world-class striker to fill the void left by Kane’s departure to Germany. Sources close to the situation indicate that these clubs are prepared to offer significantly higher wages than Juventus’ current proposal, making the competition for his signature even more intense.
Juventus Faces Financial Hurdles
While Juventus would prefer to extend Dusan Vlahovic’s contract, money has become a major obstacle. The 24-year-old striker currently earns around €12 million per year, a figure the Turin club is reportedly seeking to reduce by nearly half due to ongoing financial challenges.
The club’s management remains open to negotiation, but the new wage proposal may not satisfy Vlahovic or his representatives. If no agreement is reached soon, the striker could begin discussing pre-contract terms with other clubs as early as January 2026.
For Juventus, losing one of their top assets for free would be a serious blow—both financially and competitively. However, keeping such a high salary on the books could also restrict the team’s rebuilding process under coach Luciano Spalletti.
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Vlahovic’s Value on the Rise

Despite Juventus’ struggles, Vlahovic’s reputation continues to grow across Europe. Known for his strength, finishing ability, and movement in the box, the Serbian international has shown flashes of brilliance that remind many of classic Serie A forwards.
At just 24, he still has time to reach his full potential. Clubs like Bayern and Barcelona view him as a long-term project who could deliver consistent goals at the top level. Tottenham’s Premier League style could also suit his physical approach, making him a strong fit in any of these systems.
If he continues his current form, his value will only rise—putting Juventus under even greater pressure to make a decision soon.
A Transfer Saga to Watch
As the 2025-26 season approaches, Vlahovic’s future remains one of the hottest topics in European football. The tug-of-war between financial realities and sporting ambitions could determine whether he stays in Turin or begins a new chapter abroad.
For Barcelona, his signing could solve their scoring issues; for Bayern, it could offer tactical flexibility; and for Tottenham, it could reignite their post-Kane ambitions. Whatever happens, Dusan Vlahovic’s next move is shaping up to be one of the defining transfer stories of 2026. Also take advantage of your free time to explore more of the latest Serie A news with just a click at footballcoasters.co.uk.